Neil to speak at first WIMA USA

November 29, 2011 by Leave a comment

Chief Exec, Neil Garner, will be presenting at the first WIMA USA tomorrow. With WIMA Monaco already fully established as a must for NFC professionals and enthusiasts the world over, it’s American counterpart promises not to disappoint.

Neil’s talk is entitled ‘NFC for Mobile Applications and Enhanced User Experience’ and will explore the difference between NFC URL links and NFC applications. Other speakers at WIMA include the Head of NFC at Nokia and Group Head of Mobile Product Development at MasterCard.

If you’re attending the event and would like to listen to Neil’s talk, you can catch it at 11.30am tomorrow morning.

For more information on what’s going on at WIMA, click here.

Filed under First of its kind, NFC, NFC Marketing and Advertising

Beyond Payment: What NFC can do for travel

October 31, 2011 by Leave a comment

NFC for travel and ticketingGoing beyond payment, Proxama’s Chief Exec, Neil Garner will be presenting at tomorrow’s Travel 2020 event. Neil will review what’s been happening with NFC within the transport sector and explore the direction in which the technology is heading. Having only last month spoken to Passport magazine about how NFC can be used at airports, Neil will now present on how the technology can revolutionise travel and ticketing.

The presentation will highlight some of the key success stories of NFC pilots in the UK and around the world. With the UK government becoming increasingly certain that NFC has the potential to transform the daily commute, they are commisioning projects which utilise the technology. Neil will speak about what has happened, what the future holds and what needs to happen now to get us there. He’ll highlight the importance of travel cards being incorporated into mobile wallets and its simplicity over traditional ticketing. He’ll also explore the possibilities if the transport indusry not only uses NFC for access but also for advertising, allowing users to retrieve travel offers from NFC posters, store them in mobile wallets, and redeem them at terminal gates.

To attend Neil’s presentation and others from industry experts, visit the Travel 2020 website.

Filed under NFC

Into the future

September 22, 2011 by Leave a comment

We don’t need crystal balls or psychic vibes to figure out that an innovative, slick technology like NFC will become big news. OK, so it would be fun if we could morph into one of the Looney Toons or ‘beam’ ourselves to another location using the mere power of thought… but receiving product specs or special offers simply by touching a product? Or waving your hand in front of a POS terminal to pay for that coffee in the morning? These are pretty amazing too. I know it’s not just a case of waving your hand (you need a phone or other NFC device as well) but go back only 30 years and people may not have thought it possible at all.

NFC is definitely the future of mobile connection: prettier than QR codes, exclusive and allowing the consumer control. Neil Garner spoke to Marketing Week about the technology and the importance of educating the consumer.

Filed under NFC

NFC: helping to take the hassle out of travel

September 14, 2011 by 1 Comment

Having already worked with JCDecaux on the X-Men: First Class advertising campaign, our Chief Exec Neil spoke to Passport magazine on the value of NFC advertising at airports. NFC advertising could transform not only how people travel via bus, train or plane, but also their experience of doing so. To have a look at the full interview, click here.

Filed under NFC

NFC World Alliance Formed

September 13, 2011 by Leave a comment

We’re incredibly excited about the pace at which NFC is moving and, not wanting to keep all this excitement to ourselves, we’ve formed an alliance with US mobile marketing expert Blue Bite and industry leader Tapit (Australia) so we can spread some NFC love around the world.

The Alliance will make NFC marketing solutions a reality for businesses the world over. Revolutionising traditional marketing media, the technology promises an interactive, highly measurable experience that will bridge the gap between the offline and online worlds.

News of our alliance has spread far and wide with articles from the Washington Post to Adweek and NFC World, and the response has been incredibly positive. We’re excited to be moving forward with NFC and the Alliance will make global implementation of the technology quicker and easier for all involved.

For the full story on the NFC World Alliance, click here.

Filed under First of its kind, NFC, Uncategorized

Neil Garner to Speak at Near Field Club Launch

August 24, 2011 by Leave a comment

On 13th September 2011, our Chief Exec will be speaking at the Near Field Club Launch meeting. With a wealth of experience in NFC, Neil will explore just who the big players in mobile wallets are, as well as delving into the more technical aspects of the technology. He’ll look at a number of different NFC value-added services and be available to answer questions after his talk.

The Near Field Club brings together those across the industry to discuss, learn and network. The NFC Launch is an all-day event at Park Tower Hotel, Knightsbridge. Topics to be discussed include the TSM eco-system, NFC rollouts and NFC for public transport. As well as Neil Garner, speakers include Richard Copeland (EverythingEverywhere) and Carl Chandler-Mullins (Orange Group). There will be further experts from both the industy and academia so the day promises to be rewarding.

There’s still time to book a place, so please contact annabel@smartex.com if you are interested.

Filed under NFC, Uncategorized

NFC news in a nutshell

August 4, 2011 by 1 Comment

iPhone Inventiveness

We recently blogged on Apple’s non-committal stance on NFC, the company eager to keep their plans for the technology under wraps. Not a group to enjoy being behind in the technology race, iPhone fans have found that they can overcome the lack of embedded NFC by placing a contactless bank card in the iPhone’s case. It isn’t exactly the slick and seamless experience that iPhone users have come to love, but certainly a step in the right direction. It remains to be seen whether Apple will take inventiveness like this to heart and release a phone that comes with NFC technology inbuilt. Otherwise, they might just find that their phones start to become covered in bits of sticky tape and plastic cards. The iPhone is one of the most attractive phones on the market. Let’s not take that away from it.

Google invests in technology to keep m-wallets safe

In Google world, the company have taken on board consumer concerns on NFC security and are using fingerprint technology to keep mobile wallets safe. Many users are unaware that mobile wallets can simply be linked to a pre-paid card as opposed to their bank account directly. As a result, concerns about security are incredibly high (with KPMG reporting security as the greatest inhibitor for mobile wallets) and Google have always seen user experience as paramount. It doesn’t really come as a surprise, therefore, that they are developing a technology to combat these worries: fingerprint sensors. The user gains access to his wallet by swiping his finger across the screen. We wish Google the best of luck with this. Anything to help make such a life-enhancing technology more useable is always a plus for us!

RIM’s outlook on NFC

When Mobile Europe spoke to RIM’s UK MD, what they found was that he believes shopping through the mobile is the next step on from internet shopping, with m-payments the catalyst to see this become reality. For the full story, click here.

Filed under Mobile Payments, NFC Technology

Getting up close and personal with Basketball Wives

July 27, 2011 by Leave a comment

We love this video of our Basketball Wives campaign in action. Click below to have a look!

Filed under First of its kind, NFC, NFC Marketing and Advertising

Hungary’s top MNOs unite on Mobile Wallets

July 25, 2011 by 1 Comment

Only a month since the UK’s leading network operators announced their decision to team up on NFC, Hungary’s top mobile service providers are doing the same. Vodafone, Magyar Telekom and Telenor have joined forces to launch NFC payment services in phones.

M-payments

No more loose change! Consumers can soon pay with their phones

With trials of applications beginning this year, the MNOs expect commercial services to be available come 2012. The decision to come together (in alliance with MasterCard, OTP Bank and SuperShop) means the NFC will see a greater push in Hungary, with consumers being able to pay for products and services with their mobile phones much earlier than those in other countries. The alliance is called the Hungarian Mobile Wallet Association and plans to lead the way in mobile wallet development in the country.

Filed under Mobile Payments, NFC Technology

Hypertag delivers USA’s first marketing campaign

July 20, 2011 by 2 Comments

Basketball Wives

Following the success of our X-Men NFC campaign in London this May, we’ve launched the first NFC marketing campaign in the US. VH-1′s latest series of Basketball Wives is to hit our screens soon, and those of us with NFC phones can get a glimpse of the action just by touching a poster.

The poster sites are in bus shelters around the cities of Los Angeles and New York, and link through to exclusive video content as well as the show’s Facebook page. As more and more NFC phones come to market, we’re seeing an increase in advertisers, retailers, brands and network’s interest in NFC campaigns. NFC means traditional marketing media is transformed into something interactive and measurable as well as offering the consumer a more engaging brand experience.

For the full story on the campaign, visit our news page.

Filed under First of its kind, NFC Marketing and Advertising

← Older posts

Newer posts →

Follow

Get every new post delivered to your Inbox.