Contactless Monkey Award winners!

May 10, 2012 by Leave a comment

NFC Marketing AwardProxama have recently been recognised as leaders in NFC Marketing, having received the award for ‘Best Marketing Campaign using Contactless Technology’ at this year’s Contactless Intelligence conference.

We received the award in recognition of the campaign we ran with Nokia for VOX cinemas in UAE. Consumers were able to download vouchers by tapping their Nokia N9 handset against a poster and then redeem at the till against a movie of their choice. The campaign was run in conjunction with Nokia and helped raise awareness for their N9 handset as well as educate consumers on the potential of NFC.

It is fantastic to be recognised by industry peers for the work we are doing and we look forward to seeing many more NFC campaigns announced over the coming year.

For the full story on this years winners, click here.

Filed under NFC, NFC Marketing and Advertising

NFC Hackathon triumphs

March 27, 2012 by Leave a comment

Last weekend’s NFC Hackathon showcased the possibilities of the technology: giving media agencies and developers the reigns on creating commercial applications using NFC.

Proxama’s TouchPoint™ platform was opened up to the creative community across the two day event  giving teams the chance to develop an NFC idea that would enhance interaction between consumer and brand. Each team worked long hours, with many working through the night to bring their idea to life.

There were many prizes available including an all-expenses paid trip to BlackBerry World in Orlando, tickets to see Chelsea in the Champions league, Samsung Galaxy tablets, a tour of Google’s office, tickets to see artists at the O2… and Proxama’s prize: a kickstarter fund of £10,000 development time to make the winning idea a commercial reality.

The winner of the kickstarter category was Team Blue Butterfly who built demo, allowing consumers to login to Wi-Fi networks in hotels, restaurnts and other public spaces, simply by tapping their phone to an NFC tag.

The other winners were:

  • BlackBerry Developer Group who created a Tesco’s shopper concept.
  • Team Rollercoaster with an idea to streamline the queuing and paying experience at Theme Parks.
  • PillIt with an idea to use NFC to enhance prescriptions by helping remind people to take medications.
  • StreetScreen created an idea around playing games on large digital screen with players using their own mobile phones triggered using NFC tags to control the game.

Filed under First of its kind, Mobile Apps, NFC Marketing and Advertising, NFC Technology

The Mobile World Congress for NFC

March 5, 2012 by Leave a comment

This year at MWC, near field communication was everywhere. Even the event badges and passes had NFC tags embedded in them (courtesy of key sponsor, NXP) so everyone had access to the technology. There were also a fantastic number of NFC demonstrations going on which showcased both mobile payment and NFC marketing solutions. This was particularly exciting for us, with the launch of Quick Tap Treats last week as it proved both the interest and faith that the mobile industry has in the technology.

We saw some great demos from BlackBerry, Nokia and VISA. It seems that all handset manufacturers now have plans for NFC phones. Apple were once again a topic on the rumour mill, with more and more people becoming convinced that NFC will be in the iPhone 5. With this in mind, we are currently collaborating with Device Fidelity on a version of Tag Center for the iPhone… more details to be revealed in the near future!

Another little snippet of information gathered was that the Google Wallet, although currently a US-only product, is likely to be launched in Europe soon, with Google having learnt some lessons and improving the latest version so that user experience and functionality is even better.

2012 looks like a brilliant year to be involved in NFC, and the Olympics will only make things better. If you’d like to explore the marketing side of the technology, Create London is fast approaching. The 36 hour event will give teams of up to five the chance to enter an idea for NFC and create it using our TouchPoint CMS. The winning team will receive a number of NFC prizes. More information can be found on the Create London website.

Filed under First of its kind, Mobile Payments, NFC, NFC Marketing and Advertising, NFC Technology

Tag Center now available for free on BlackBerry

January 27, 2012 by 1 Comment

Proxama's Tag Center application now available on BlackBerry

Heard about Tag Center and want to download it to your BlackBerry device? Click here.

Interested but want to know a bit more? Read on.

We believe that the guiding principle of NFC is to make life simple.  Any NFC phone can interact with tags on posters and signage, receiving web links to external content.

So what makes Tag Center special?

Tag Center turns the typical URL pop-up into a branded landing page with information on what you are about to download. It gives you the option to store tags in your History for use at a later date. Just picked up an NFC voucher from your favourite brand but not in town today? Tag Center will store the content so you can redeem it in store later on. There’s also the option to add tags to a Favourites section. NFC posters might not be on every bus shelter quite yet, but within a year they’ll start to crop up more and more. It would be easy to lose that competition win you picked up among the vouchers for paperclips and tea bags; with Tag Center you can store the things that are special to you in a Favourites list, making it easy to find them whenever you need to. Loyalty cards, business cards and more can also be stored in the app.

And everyone likes a bargain. What better deal than a freebie? We want people to enjoy NFC so we’re continuing to give Tag Center away for free.

The app is now available on Ovi, BlackBerry App World and Android NFC phones. Once you’ve downloaded it and had a look around, let us know what you think! We continue to develop our apps and appreciate feedback (good or bad!).

Filed under Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Tag Center voted Top 10 App

January 5, 2012 by 2 Comments

Tag Center Application

Nokia N9 users have voted Proxama’s NFC application Tag Center as one of their favourite apps and we couldn’t be happier! 2011 was a brilliantly busy year for us and we released a number of mobile payment solutions and applications into the market. One of our biggest campaigns was for VOX cinemas where we helped bring free movie experiences to Dubai film fans and treated them to some popcorn vouchers as well. Tag Center was a key ingredient in bringing this to life: vouchers, show information and more can all be collected and stored on the app. And we’re so excited about giving everyone a chance to experience NFC and contactless, that we’re giving the app away for free. We want to know what you think works, what doesn’t and how we can make NFC even more accessible and user-friendly.

If you have a Nokia N9, you can find the app here. Another Nokia NFC handset? Click here to see if your phone is compatible. To download the Android version, vist the marketplace.

For the full list of top 10 apps, click here.

Filed under First of its kind, Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Neil to speak at first WIMA USA

November 29, 2011 by Leave a comment

Chief Exec, Neil Garner, will be presenting at the first WIMA USA tomorrow. With WIMA Monaco already fully established as a must for NFC professionals and enthusiasts the world over, it’s American counterpart promises not to disappoint.

Neil’s talk is entitled ‘NFC for Mobile Applications and Enhanced User Experience’ and will explore the difference between NFC URL links and NFC applications. Other speakers at WIMA include the Head of NFC at Nokia and Group Head of Mobile Product Development at MasterCard.

If you’re attending the event and would like to listen to Neil’s talk, you can catch it at 11.30am tomorrow morning.

For more information on what’s going on at WIMA, click here.

Filed under First of its kind, NFC, NFC Marketing and Advertising

Getting up close and personal with Basketball Wives

July 27, 2011 by Leave a comment

We love this video of our Basketball Wives campaign in action. Click below to have a look!

Filed under First of its kind, NFC, NFC Marketing and Advertising

Hypertag delivers USA’s first marketing campaign

July 20, 2011 by 2 Comments

Basketball Wives

Following the success of our X-Men NFC campaign in London this May, we’ve launched the first NFC marketing campaign in the US. VH-1′s latest series of Basketball Wives is to hit our screens soon, and those of us with NFC phones can get a glimpse of the action just by touching a poster.

The poster sites are in bus shelters around the cities of Los Angeles and New York, and link through to exclusive video content as well as the show’s Facebook page. As more and more NFC phones come to market, we’re seeing an increase in advertisers, retailers, brands and network’s interest in NFC campaigns. NFC means traditional marketing media is transformed into something interactive and measurable as well as offering the consumer a more engaging brand experience.

For the full story on the campaign, visit our news page.

Filed under First of its kind, NFC Marketing and Advertising

Proxama’s CEO talks to Marketing Week

June 22, 2011 by Leave a comment

There’s been much rumour and conversation since last week’s announcement that network operators O2, Everything Everywhere and Vodafone are teaming together to provide a standardised mobile payment platform. Neil Garner, our CEO, spoke to Marketing Week, outlining what needs to be done next if brands and agencies are to grab hold of the many advantages of NFC. And since Sony Ericsson announced that the Xperia Play will be getting NFC soon, the technology is being discussed even more. Not only is it being seen as a payment solution, but also as an enhancement to gaming, socialising, and advertising. Today’s news that MasterCard’s James Anderson (Group Head and Senior Vice President for Mobile Product Development) has been appointed Vice Chairman of the NFC Forum is another exciting development in the world of NFC.

These have been the big stories. But we like to let you know about the latest, less publicised news, as well. So we’ve compiled our top five little-known facts of the last week.

Filed under Mobile Payments, NFC Marketing and Advertising, NFC Technology

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