NFC Hackathon triumphs

March 27, 2012 by Leave a comment

Last weekend’s NFC Hackathon showcased the possibilities of the technology: giving media agencies and developers the reigns on creating commercial applications using NFC.

Proxama’s TouchPoint™ platform was opened up to the creative community across the two day event  giving teams the chance to develop an NFC idea that would enhance interaction between consumer and brand. Each team worked long hours, with many working through the night to bring their idea to life.

There were many prizes available including an all-expenses paid trip to BlackBerry World in Orlando, tickets to see Chelsea in the Champions league, Samsung Galaxy tablets, a tour of Google’s office, tickets to see artists at the O2… and Proxama’s prize: a kickstarter fund of £10,000 development time to make the winning idea a commercial reality.

The winner of the kickstarter category was Team Blue Butterfly who built demo, allowing consumers to login to Wi-Fi networks in hotels, restaurnts and other public spaces, simply by tapping their phone to an NFC tag.

The other winners were:

  • BlackBerry Developer Group who created a Tesco’s shopper concept.
  • Team Rollercoaster with an idea to streamline the queuing and paying experience at Theme Parks.
  • PillIt with an idea to use NFC to enhance prescriptions by helping remind people to take medications.
  • StreetScreen created an idea around playing games on large digital screen with players using their own mobile phones triggered using NFC tags to control the game.

Filed under First of its kind, Mobile Apps, NFC Marketing and Advertising, NFC Technology

Tag Center now available for free on BlackBerry

January 27, 2012 by 1 Comment

Proxama's Tag Center application now available on BlackBerry

Heard about Tag Center and want to download it to your BlackBerry device? Click here.

Interested but want to know a bit more? Read on.

We believe that the guiding principle of NFC is to make life simple.  Any NFC phone can interact with tags on posters and signage, receiving web links to external content.

So what makes Tag Center special?

Tag Center turns the typical URL pop-up into a branded landing page with information on what you are about to download. It gives you the option to store tags in your History for use at a later date. Just picked up an NFC voucher from your favourite brand but not in town today? Tag Center will store the content so you can redeem it in store later on. There’s also the option to add tags to a Favourites section. NFC posters might not be on every bus shelter quite yet, but within a year they’ll start to crop up more and more. It would be easy to lose that competition win you picked up among the vouchers for paperclips and tea bags; with Tag Center you can store the things that are special to you in a Favourites list, making it easy to find them whenever you need to. Loyalty cards, business cards and more can also be stored in the app.

And everyone likes a bargain. What better deal than a freebie? We want people to enjoy NFC so we’re continuing to give Tag Center away for free.

The app is now available on Ovi, BlackBerry App World and Android NFC phones. Once you’ve downloaded it and had a look around, let us know what you think! We continue to develop our apps and appreciate feedback (good or bad!).

Filed under Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Tag Center voted Top 10 App

January 5, 2012 by 2 Comments

Tag Center Application

Nokia N9 users have voted Proxama’s NFC application Tag Center as one of their favourite apps and we couldn’t be happier! 2011 was a brilliantly busy year for us and we released a number of mobile payment solutions and applications into the market. One of our biggest campaigns was for VOX cinemas where we helped bring free movie experiences to Dubai film fans and treated them to some popcorn vouchers as well. Tag Center was a key ingredient in bringing this to life: vouchers, show information and more can all be collected and stored on the app. And we’re so excited about giving everyone a chance to experience NFC and contactless, that we’re giving the app away for free. We want to know what you think works, what doesn’t and how we can make NFC even more accessible and user-friendly.

If you have a Nokia N9, you can find the app here. Another Nokia NFC handset? Click here to see if your phone is compatible. To download the Android version, vist the marketplace.

For the full list of top 10 apps, click here.

Filed under First of its kind, Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

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