Tag Center now available for free on BlackBerry

January 27, 2012 by Leave a Comment

Proxama's Tag Center application now available on BlackBerry

Heard about Tag Center and want to download it to your BlackBerry device? Click here.

Interested but want to know a bit more? Read on.

We believe that the guiding principle of NFC is to make life simple.  Any NFC phone can interact with tags on posters and signage, receiving web links to external content.

So what makes Tag Center special?

Tag Center turns the typical URL pop-up into a branded landing page with information on what you are about to download. It gives you the option to store tags in your History for use at a later date. Just picked up an NFC voucher from your favourite brand but not in town today? Tag Center will store the content so you can redeem it in store later on. There’s also the option to add tags to a Favourites section. NFC posters might not be on every bus shelter quite yet, but within a year they’ll start to crop up more and more. It would be easy to lose that competition win you picked up among the vouchers for paperclips and tea bags; with Tag Center you can store the things that are special to you in a Favourites list, making it easy to find them whenever you need to. Loyalty cards, business cards and more can also be stored in the app.

And everyone likes a bargain. What better deal than a freebie? We want people to enjoy NFC so we’re continuing to give Tag Center away for free.

The app is now available on Ovi, BlackBerry App World and Android NFC phones. Once you’ve downloaded it and had a look around, let us know what you think! We continue to develop our apps and appreciate feedback (good or bad!).

Filed under Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Finding that NFC handset

January 27, 2012 by Leave a Comment

Over the last few months, NFC phones have sprung up all over the place. It’s happened so fast that it’s often difficult to keep track of the latest handsets. Here’s our simple (and colourful!) guide to what’s out there:

Acer E320, BlackBerry Bold 9790, Blackberry Bold 9900, BlackBerry Bold 9930, BlackBerry Curve 9360, BlackBerry Curve 9380, Galaxy S2, Galaxy Nexus, Nexus S, Samsung Tocco, Samsung Wave, Nokia C7, Nokia C701, Nokia C700, Nokia N9

Filed under NFC, NFC Technology Tagged with , , , , , , ,

Tag Center voted Top 10 App

January 5, 2012 by 2 Comments

Tag Center Application

Nokia N9 users have voted Proxama’s NFC application Tag Center as one of their favourite apps and we couldn’t be happier! 2011 was a brilliantly busy year for us and we released a number of mobile payment solutions and applications into the market. One of our biggest campaigns was for VOX cinemas where we helped bring free movie experiences to Dubai film fans and treated them to some popcorn vouchers as well. Tag Center was a key ingredient in bringing this to life: vouchers, show information and more can all be collected and stored on the app. And we’re so excited about giving everyone a chance to experience NFC and contactless, that we’re giving the app away for free. We want to know what you think works, what doesn’t and how we can make NFC even more accessible and user-friendly.

If you have a Nokia N9, you can find the app here. Another Nokia NFC handset? Click here to see if your phone is compatible. To download the Android version, vist the marketplace.

For the full list of top 10 apps, click here.

Filed under First of its kind, Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Making cinema more magical

November 30, 2011 by 3 Comments

VOX Popcorn voucher

Consumers receive exclusive cinema offers with NFC

Going to the cinema and seeing a really great film can be a truly magical experience. But free movie tickets and free popcorn make it even better.

Customers at VOX cinemas in Dubai are reaping the benefits of owning NFC handsets since Proxama launched its latest drive to get people’s phones tapping. Kiosks in the cinema chain are equipped with posters, each with a touchpoint that users tap their phone to in order to receive their voucher. The voucher is then redeemed at the till, by touching another poster. And there’s no cheating! With Proxama’s security barriers built in, users can’t share their ticket with others or redeem it more than once. Users can collect another voucher the following weekend, however so the fun can continue for a long time.

For the full story, click here.

Filed under NFC

Neil to speak at first WIMA USA

November 29, 2011 by Leave a Comment

Chief Exec, Neil Garner, will be presenting at the first WIMA USA tomorrow. With WIMA Monaco already fully established as a must for NFC professionals and enthusiasts the world over, it’s American counterpart promises not to disappoint.

Neil’s talk is entitled ‘NFC for Mobile Applications and Enhanced User Experience’ and will explore the difference between NFC URL links and NFC applications. Other speakers at WIMA include the Head of NFC at Nokia and Group Head of Mobile Product Development at MasterCard.

If you’re attending the event and would like to listen to Neil’s talk, you can catch it at 11.30am tomorrow morning.

For more information on what’s going on at WIMA, click here.

Filed under First of its kind, NFC, NFC Marketing and Advertising

Beyond Payment: What NFC can do for travel

October 31, 2011 by Leave a Comment

NFC for travel and ticketingGoing beyond payment, Proxama’s Chief Exec, Neil Garner will be presenting at tomorrow’s Travel 2020 event. Neil will review what’s been happening with NFC within the transport sector and explore the direction in which the technology is heading. Having only last month spoken to Passport magazine about how NFC can be used at airports, Neil will now present on how the technology can revolutionise travel and ticketing.

The presentation will highlight some of the key success stories of NFC pilots in the UK and around the world. With the UK government becoming increasingly certain that NFC has the potential to transform the daily commute, they are commisioning projects which utilise the technology. Neil will speak about what has happened, what the future holds and what needs to happen now to get us there. He’ll highlight the importance of travel cards being incorporated into mobile wallets and its simplicity over traditional ticketing. He’ll also explore the possibilities if the transport indusry not only uses NFC for access but also for advertising, allowing users to retrieve travel offers from NFC posters, store them in mobile wallets, and redeem them at terminal gates.

To attend Neil’s presentation and others from industry experts, visit the Travel 2020 website.

Filed under NFC

Into the future

September 22, 2011 by Leave a Comment

We don’t need crystal balls or psychic vibes to figure out that an innovative, slick technology like NFC will become big news. OK, so it would be fun if we could morph into one of the Looney Toons or ‘beam’ ourselves to another location using the mere power of thought… but receiving product specs or special offers simply by touching a product? Or waving your hand in front of a POS terminal to pay for that coffee in the morning? These are pretty amazing too. I know it’s not just a case of waving your hand (you need a phone or other NFC device as well) but go back only 30 years and people may not have thought it possible at all.

NFC is definitely the future of mobile connection: prettier than QR codes, exclusive and allowing the consumer control. Neil Garner spoke to Marketing Week about the technology and the importance of educating the consumer.

Filed under NFC

NFC: helping to take the hassle out of travel

September 14, 2011 by 1 Comment

Having already worked with JCDecaux on the X-Men: First Class advertising campaign, our Chief Exec Neil spoke to Passport magazine on the value of NFC advertising at airports. NFC advertising could transform not only how people travel via bus, train or plane, but also their experience of doing so. To have a look at the full interview, click here.

Filed under NFC

NFC World Alliance Formed

September 13, 2011 by Leave a Comment

We’re incredibly excited about the pace at which NFC is moving and, not wanting to keep all this excitement to ourselves, we’ve formed an alliance with US mobile marketing expert Blue Bite and industry leader Tapit (Australia) so we can spread some NFC love around the world.

The Alliance will make NFC marketing solutions a reality for businesses the world over. Revolutionising traditional marketing media, the technology promises an interactive, highly measurable experience that will bridge the gap between the offline and online worlds.

News of our alliance has spread far and wide with articles from the Washington Post to Adweek and NFC World, and the response has been incredibly positive. We’re excited to be moving forward with NFC and the Alliance will make global implementation of the technology quicker and easier for all involved.

For the full story on the NFC World Alliance, click here.

Filed under First of its kind, NFC, Uncategorized

Neil Garner to Speak at Near Field Club Launch

August 24, 2011 by Leave a Comment

On 13th September 2011, our Chief Exec will be speaking at the Near Field Club Launch meeting. With a wealth of experience in NFC, Neil will explore just who the big players in mobile wallets are, as well as delving into the more technical aspects of the technology. He’ll look at a number of different NFC value-added services and be available to answer questions after his talk.

The Near Field Club brings together those across the industry to discuss, learn and network. The NFC Launch is an all-day event at Park Tower Hotel, Knightsbridge. Topics to be discussed include the TSM eco-system, NFC rollouts and NFC for public transport. As well as Neil Garner, speakers include Richard Copeland (EverythingEverywhere) and Carl Chandler-Mullins (Orange Group). There will be further experts from both the industy and academia so the day promises to be rewarding.

There’s still time to book a place, so please contact annabel@smartex.com if you are interested.

Filed under NFC, Uncategorized

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