Contactless Monkey Award winners!

May 10, 2012 by Leave a comment

NFC Marketing AwardProxama have recently been recognised as leaders in NFC Marketing, having received the award for ‘Best Marketing Campaign using Contactless Technology’ at this year’s Contactless Intelligence conference.

We received the award in recognition of the campaign we ran with Nokia for VOX cinemas in UAE. Consumers were able to download vouchers by tapping their Nokia N9 handset against a poster and then redeem at the till against a movie of their choice. The campaign was run in conjunction with Nokia and helped raise awareness for their N9 handset as well as educate consumers on the potential of NFC.

It is fantastic to be recognised by industry peers for the work we are doing and we look forward to seeing many more NFC campaigns announced over the coming year.

For the full story on this years winners, click here.

Filed under NFC, NFC Marketing and Advertising

Proxama on the BBC

April 18, 2012 by Leave a comment

Chief Executive, Neil Garner, speaks to the BBC about the potential of mobile payment and the security concerns that often cloud its advantages.

Filed under Mobile Payments, NFC Tagged with , , ,

TagCenter launched on Microsoft platform

April 14, 2012 by Leave a comment

This year’s WIMA saw the announcement of our TagCenter™ on Nokia’s new Microsoft OS.

Tom Price, Lead Software Engineer, demonstrates some of the potential of the application.

Filed under NFC, Uncategorized

DATE CHANGE: Proxama speak to the BBC about Mobile Payments

March 29, 2012 by Leave a comment

[Ed. This will now be aired on Monday or Wednesday of next week - we'll keep you posted!]

We’ve done a lot with NFC marketing recently, the Orange and EAT Quick Tap Treats campaign, NFC Hackathon and more.

It’s time for m-payments to take a turn in the spotlight. Proxama will be on Look East this evening talking about the possibilities of mobile wallets and demonstrating how m-payments can be made. The piece will be broadcast tonight  on BBC1 between 6.30 and 7pm. It can also be caught on Sky 982.

Filed under Mobile Payments, NFC, NFC Technology

NFC Hackathon triumphs

March 27, 2012 by Leave a comment

Last weekend’s NFC Hackathon showcased the possibilities of the technology: giving media agencies and developers the reigns on creating commercial applications using NFC.

Proxama’s TouchPoint™ platform was opened up to the creative community across the two day event  giving teams the chance to develop an NFC idea that would enhance interaction between consumer and brand. Each team worked long hours, with many working through the night to bring their idea to life.

There were many prizes available including an all-expenses paid trip to BlackBerry World in Orlando, tickets to see Chelsea in the Champions league, Samsung Galaxy tablets, a tour of Google’s office, tickets to see artists at the O2… and Proxama’s prize: a kickstarter fund of £10,000 development time to make the winning idea a commercial reality.

The winner of the kickstarter category was Team Blue Butterfly who built demo, allowing consumers to login to Wi-Fi networks in hotels, restaurnts and other public spaces, simply by tapping their phone to an NFC tag.

The other winners were:

  • BlackBerry Developer Group who created a Tesco’s shopper concept.
  • Team Rollercoaster with an idea to streamline the queuing and paying experience at Theme Parks.
  • PillIt with an idea to use NFC to enhance prescriptions by helping remind people to take medications.
  • StreetScreen created an idea around playing games on large digital screen with players using their own mobile phones triggered using NFC tags to control the game.

Filed under First of its kind, Mobile Apps, NFC Marketing and Advertising, NFC Technology

The Mobile World Congress for NFC

March 5, 2012 by Leave a comment

This year at MWC, near field communication was everywhere. Even the event badges and passes had NFC tags embedded in them (courtesy of key sponsor, NXP) so everyone had access to the technology. There were also a fantastic number of NFC demonstrations going on which showcased both mobile payment and NFC marketing solutions. This was particularly exciting for us, with the launch of Quick Tap Treats last week as it proved both the interest and faith that the mobile industry has in the technology.

We saw some great demos from BlackBerry, Nokia and VISA. It seems that all handset manufacturers now have plans for NFC phones. Apple were once again a topic on the rumour mill, with more and more people becoming convinced that NFC will be in the iPhone 5. With this in mind, we are currently collaborating with Device Fidelity on a version of Tag Center for the iPhone… more details to be revealed in the near future!

Another little snippet of information gathered was that the Google Wallet, although currently a US-only product, is likely to be launched in Europe soon, with Google having learnt some lessons and improving the latest version so that user experience and functionality is even better.

2012 looks like a brilliant year to be involved in NFC, and the Olympics will only make things better. If you’d like to explore the marketing side of the technology, Create London is fast approaching. The 36 hour event will give teams of up to five the chance to enter an idea for NFC and create it using our TouchPoint CMS. The winning team will receive a number of NFC prizes. More information can be found on the Create London website.

Filed under First of its kind, Mobile Payments, NFC, NFC Marketing and Advertising, NFC Technology

Tag Center now available for free on BlackBerry

January 27, 2012 by 1 Comment

Proxama's Tag Center application now available on BlackBerry

Heard about Tag Center and want to download it to your BlackBerry device? Click here.

Interested but want to know a bit more? Read on.

We believe that the guiding principle of NFC is to make life simple.  Any NFC phone can interact with tags on posters and signage, receiving web links to external content.

So what makes Tag Center special?

Tag Center turns the typical URL pop-up into a branded landing page with information on what you are about to download. It gives you the option to store tags in your History for use at a later date. Just picked up an NFC voucher from your favourite brand but not in town today? Tag Center will store the content so you can redeem it in store later on. There’s also the option to add tags to a Favourites section. NFC posters might not be on every bus shelter quite yet, but within a year they’ll start to crop up more and more. It would be easy to lose that competition win you picked up among the vouchers for paperclips and tea bags; with Tag Center you can store the things that are special to you in a Favourites list, making it easy to find them whenever you need to. Loyalty cards, business cards and more can also be stored in the app.

And everyone likes a bargain. What better deal than a freebie? We want people to enjoy NFC so we’re continuing to give Tag Center away for free.

The app is now available on Ovi, BlackBerry App World and Android NFC phones. Once you’ve downloaded it and had a look around, let us know what you think! We continue to develop our apps and appreciate feedback (good or bad!).

Filed under Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Finding that NFC handset

January 27, 2012 by Leave a comment

Over the last few months, NFC phones have sprung up all over the place. It’s happened so fast that it’s often difficult to keep track of the latest handsets. Here’s our simple (and colourful!) guide to what’s out there:

Acer E320, BlackBerry Bold 9790, Blackberry Bold 9900, BlackBerry Bold 9930, BlackBerry Curve 9360, BlackBerry Curve 9380, Galaxy S2, Galaxy Nexus, Nexus S, Samsung Tocco, Samsung Wave, Nokia C7, Nokia C701, Nokia C700, Nokia N9

Filed under NFC, NFC Technology Tagged with , , , , , , ,

Tag Center voted Top 10 App

January 5, 2012 by 2 Comments

Tag Center Application

Nokia N9 users have voted Proxama’s NFC application Tag Center as one of their favourite apps and we couldn’t be happier! 2011 was a brilliantly busy year for us and we released a number of mobile payment solutions and applications into the market. One of our biggest campaigns was for VOX cinemas where we helped bring free movie experiences to Dubai film fans and treated them to some popcorn vouchers as well. Tag Center was a key ingredient in bringing this to life: vouchers, show information and more can all be collected and stored on the app. And we’re so excited about giving everyone a chance to experience NFC and contactless, that we’re giving the app away for free. We want to know what you think works, what doesn’t and how we can make NFC even more accessible and user-friendly.

If you have a Nokia N9, you can find the app here. Another Nokia NFC handset? Click here to see if your phone is compatible. To download the Android version, vist the marketplace.

For the full list of top 10 apps, click here.

Filed under First of its kind, Mobile Apps, NFC, NFC Marketing and Advertising, NFC Technology

Making cinema more magical

November 30, 2011 by 3 Comments

VOX Popcorn voucher

Consumers receive exclusive cinema offers with NFC

Going to the cinema and seeing a really great film can be a truly magical experience. But free movie tickets and free popcorn make it even better.

Customers at VOX cinemas in Dubai are reaping the benefits of owning NFC handsets since Proxama launched its latest drive to get people’s phones tapping. Kiosks in the cinema chain are equipped with posters, each with a touchpoint that users tap their phone to in order to receive their voucher. The voucher is then redeemed at the till, by touching another poster. And there’s no cheating! With Proxama’s security barriers built in, users can’t share their ticket with others or redeem it more than once. Users can collect another voucher the following weekend, however so the fun can continue for a long time.

For the full story, click here.

Filed under NFC

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