Two new products launched
June 11, 2010 Leave a comment
This week Hypertag has launched two more products – what we are calling Hypertag Standalone Lite and Hypertag Standalone Professional. These are significant because with them we now believe we can offer customers a product line up to meet just about every need we see. More on that below.
I thought at this juncture, it might be useful for me to give a more general overview on the full range of what we now offer.
For a small company, Hypertag spans a wide range of markets and customers, and because of that I am always conscious that many may be unaware of the full range of what we do. Hopefully, this concise overview will help and you may find something of interest you may not have been aware of.
What do we help customers with?
Hypertag’s work tends to focus around the following customer objectives:
- Increasing sales – often involving our technology delivering vouchers of one form or another to people’s phones. We have proven success in this, for example 38% + higher sales when Hypertag is used.Request the case study.
- Increasing footfall – here we often use vouchers or calendar reminders to drive people into retail stores or onto websites. Often we use competition mechanics to achieve the best results e.g. 10% higher footfall. Request the case study.
- Building loyalty – repeat visits. How can you incentivise a customer to come back time and time again, and turn your location into a destination. Request the case study.
- Launches – be it a promotional offer or a new product launch, our customers like to use Hypertag to put a reminder onto consumers’ mobile phones. This form of content is particularly viral. Request the case study.
- Drive to web – we have expertise in understanding what kind of content download motivates consumers to go on and visit a website. Request the case study.
- Data acquisition – through our partnership with Insight NOW, we can offer real time surveying technology that also helps you gain data. Request the case study.
- Brand awareness – also known as Brand Activation. We have experience of over 500 campaigns activating brand objectives, and can talk you through many case studies. Request an example case study.
- Helping visitors interpret their environment – quite a departure from the other objectives above, but we have particular expertise in interpretation for Heritage and Arts organisations through mobile devices, and have run over 20 of these such projects both in the UK and overseas since 2002. Request some examples.
What products do we sell?
Hypertag often combines different products and services to meet individual customer requirements, but the full list of products we sell is as follows:
Hypertag Standalone Lite – this is our entry level Proximity Marketing device which offers the ability to programme the unit with simple content and review usage. The tag is updated with new content and usage is downloaded via a USB Flash drive. The product is priced at £599. You pay a one off fee, and then you can update the databases so it stays current for the latest phones by purchasing upgrades separately. This product is aimed at small business owners who may want to increase the number of customers coming into their store, or customers with straightforward content needs. Request more info.
Hypertag Standalone Professional – this is a more fully featured product. It offers customers the ability to send a wider range of content, and review usage in far more detail revealing the full detail of our renowned usage monitoring system – HyperhubTM. This product is priced as a simple one off fee at £799, but you can also buy upgrades as with the Lite product. This product is aimed at customers who want a more fully featured Proximity Marketing system but don’t need a constant connection to the tag and don’t want to pay an ongoing regular fee. Request more info.
Hypertag Wearable Professional – this is perhaps our best known product. We were the first company to develop a portable and wearable version of Proximity Marketing technology, and six years on, the formula hasn’t had to change much. A bright red light to draw attention from a long distance, the full range of content mechanics, the detailed usage analysis, the light weight design and superior battery life really make it the ideal product for short term promo staff lead activations. We can either rent the units out or sell them to customers who plan to use them over an extended period. We can either put together the content for the campaigns, or give you access to the tools to do the content yourself. Request more info.
Hypertag Network Professional – this is our core product for customers needing a constant network connection to the unit, and it can be fully controlled via any web interface. It is ideal for people who manage multiple locations and do not want to visit the tag. Permission Management is useful if there are multiple stakeholders needing different levels of access to the product e.g. a Marketing Director, a central marketing department and a local store manager. This product is kept up to date permanently, and customers benefit from free and ongoing software upgrades, new features and up to date handset databases. The product can be connected back to the internet via either an Ethernet cable or a GPRS (over the air) modem. The product is priced from £309 and there is a regular ongoing monthly fee from £19 per tag per month depending on the volume of tags in your network and the length of your contract with us. Request more info.
Magus – this is one of our Heritage Products. It is essentially a video guide. Taking the traditional audio guide that you may have used walking around a museum or gallery, and adding multimedia content and advanced features such as quizzes, an e-mail link after the visit to the content you accessed whilst at the museum and even the ability for you to vote with your video guide. Hypertag can offer consultancy on how best to implement such a system, the devices themselves, charging racks, the software to run on the devices, the content for the device, and support for the duration of the installation. We have installed over 15 such projects worldwide since 2002. Request more info.
Mentor – this is our product name for offering interpretation information via mobile phones. We twin the core Hypertag products above with either audio, visual or Java applications to offer varying degrees of detail. We have run over 10 of these projects in the UK, and have projects currently underway with Norwich Heart, Natural England and the National Trust. Request more info.
Bluetooth networks
We have been working hard on establishing Proximity Marketing networks in good quality and high dwell time locations. Tags are installed in locations, and advertisers or their agencies are able to book time on the devices for content to be downloaded to mobile phones. Our aim is to establish these networks ourselves or to partner with other quality providers we know well and trust. Today, we can offer you space in the following locations:
- Airports
- Train Stations
- Buses
- Shopping Centres
- Bars
Different locations have different charging arrangements, but on a cost per download basis, all locations compare well with digital advertising benchmarks. We can help you decide which locations to focus on for any particular campaign you like to run. Request more info.
What else do we do?
Many people think of us as a provider of products. We can also book space on established Proximity advertising networks such as those above. In fact, we often get involved at the very start of campaigns helping define the objectives, coming up with novel creative concepts through to the full implementation cycle.
We can create mobile content, we can edit mobile content, we can create posters for campaigns. We also source promotional staff who are highly trained in working with our wearable Hypertags. We can source advertising displays and posters.
By virtue of the complexity of the technology we build in house, we also have a highly experienced and very able technical team. We do consultancy projects for clients, including building bespoke software that many mobile marketing companies would be unable to do. Recent projects have included a visitor information treasure hunt for the Royal Institution of Great Britain, a prize draw safe for O2 for their sales conferences, and a project looking a new ways of helping blind people find their way around city centres by mobile phone.
We work with each customer to varying degrees. Some just want to purchase one of our products and they can do the rest. Others want us to manage whole networks of tags on their behalf. Others even outsource their support calls to us. We can always tailor our support and services around whatever it is you are looking to achieve.
How to keep in touch?
Firstly, we have a monthly newsletter. You can also follow our blog, our You Tube channel, or my Twitter account. If you would like us to come in and brief you or your company more fully, please click here. If you would like one of us to give you a regular call to keep in touch personally, and bring you up to date with the latest news, please click here. We are bringing our website up to date again to hopefully make it easier for you to access the information you need quickly, and to provide you with far more resources to save you time and energy. If you have any particular requests or suggestions, please get in touch.
On behalf of the whole team at Hypertag, I look forward to working with you all in the months to come.
Jonathan Morgan
Applications for phones or Java apps, particularly in the form of games, have been around for years. More recently though, particularly boosted by Apple’s marketing efforts, applications have become all the rage. I believe Apple have had over 2 billion of their apps downloaded since they launched the App Store 18 months ago!
I read this 
I read with interest Suzy Bashford’s article titled “
I learnt a new phrase the other day – non linear advertising – apparently that’s what Proximity Marketing is. New ways of getting to consumers that sit outside traditional advertising methods.
A local Cambridge business, 
Over the last few weeks, I have increasingly heard about Proximity Marketing (Bluetooth Marketing) providers offering customers one-off deals for Proximity Marketing solutions. The typical scenario is a company looking to use proximity marketing, they just want to buy the equipment and not have any further contact with the provider once they’ve bought the equipment. This sounds enticingly good, but here are a few realities about how quality Proximity Marketing systems work if you are to have a good experience:
