Making cinema more magical

November 30, 2011 by 3 Comments

VOX Popcorn voucher

Consumers receive exclusive cinema offers with NFC

Going to the cinema and seeing a really great film can be a truly magical experience. But free movie tickets and free popcorn make it even better.

Customers at VOX cinemas in Dubai are reaping the benefits of owning NFC handsets since Proxama launched its latest drive to get people’s phones tapping. Kiosks in the cinema chain are equipped with posters, each with a touchpoint that users tap their phone to in order to receive their voucher. The voucher is then redeemed at the till, by touching another poster. And there’s no cheating! With Proxama’s security barriers built in, users can’t share their ticket with others or redeem it more than once. Users can collect another voucher the following weekend, however so the fun can continue for a long time.

For the full story, click here.

Filed under NFC

Neil to speak at first WIMA USA

November 29, 2011 by Leave a comment

Chief Exec, Neil Garner, will be presenting at the first WIMA USA tomorrow. With WIMA Monaco already fully established as a must for NFC professionals and enthusiasts the world over, it’s American counterpart promises not to disappoint.

Neil’s talk is entitled ‘NFC for Mobile Applications and Enhanced User Experience’ and will explore the difference between NFC URL links and NFC applications. Other speakers at WIMA include the Head of NFC at Nokia and Group Head of Mobile Product Development at MasterCard.

If you’re attending the event and would like to listen to Neil’s talk, you can catch it at 11.30am tomorrow morning.

For more information on what’s going on at WIMA, click here.

Filed under First of its kind, NFC, NFC Marketing and Advertising

New Contactless Payment Test Kit available

November 17, 2011 by Leave a comment

Our latest product, a MasterCard standardised Mobile Reference Kit is now available to purchase.  The kit is the first of its kind to meet MasterCard standards and offers a significant advantage to anyone looking to develop terminals and cards that work with mobile wallets. Designed for terminal vendors, card issuers and merchants, the kit comes with a Samsung Galaxy S phone, Proxama Mobile Wallet software (pre-installed)and 5 Micro SD cards, each representing a different card type including MasterCard and Maestro.

We believe that it’s products like this that will  propel mobile contactless payments into the mainstream by assisting manufacturers and card issuers in ensuring their products meet united standards. The product is launched this week at MasterCard’s stand at the Cartes 2011 conference in Paris. Our Head of Mobile Wallets will be at the event to demonstrate how it works and answer any questions.

The full press release on this story is available here.

Filed under All

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