Hypertag delivers USA’s first marketing campaign
July 20, 2011 2 Comments
Following the success of our X-Men NFC campaign in London this May, we’ve launched the first NFC marketing campaign in the US. VH-1′s latest series of Basketball Wives is to hit our screens soon, and those of us with NFC phones can get a glimpse of the action just by touching a poster.
The poster sites are in bus shelters around the cities of Los Angeles and New York, and link through to exclusive video content as well as the show’s Facebook page. As more and more NFC phones come to market, we’re seeing an increase in advertisers, retailers, brands and network’s interest in NFC campaigns. NFC means traditional marketing media is transformed into something interactive and measurable as well as offering the consumer a more engaging brand experience.
For the full story on the campaign, visit our news page.
Wow very cool! I just finished telling someone else that the possibilities for NFC to be used as a proximity marketing solution were endless… We’ve been playing with NFC for a while too and are paciently waiting for more mobile devices to adopt the technology
Hi Matt,
Thanks for the comment – we believe NFC will revolutionise traditional marketing media – just have to wait for more handsets to come to market, as you say. What kind of things have you been doing with the technology? Always great to hear from someone with a passion for proximity marketing!
Chantal