I read this article about Icon Mobile who are doing some interesting things in mobile.
I can’t agree enough with what Thomas Fellger, their CEO, has said about how mobile can really drive results when it plays to its strengths; content linked to your location, what you are doing, and your connectivity with peers. We have also seen very strong results with clients where these attributes are really exploited.
We’re planning to bring out a series of articles highlighting these successes with clients’ permission over the next few weeks. We have started with the work we are doing with McArthur Glen, where we are driving 30% of footfall into their centres.
Hopefully, if enough of us from the industry can start banging the drum about what can really be achieved, brands will start to see that when they use trusted technology providers like Icon and Hypertag, it really can achieve knock out results.
Jonathan
