2014: A Media Odyssey – a view
August 27, 2009 2 Comments
I read with interest Suzy Bashford’s article titled “2014: A Media Odyssey“ in Media Week on the future of advertising. In particular, I was interested to see the comments on mobile.
Location-sensitive information, alongside a constant connection to the internet, will revolutionise mobile media.” Of course, here at Hypertag we couldn’t agree more. Having pioneered location based technologies such as Bluetooth Marketing that can actually deliver content related to your pin point location for eight years, we feel well placed to both see the potential and the culmination of eight years’ experience means we now have the technology to be able to really deliver.
With our long standing partners, using Proximity or Bluetooth Marketing, we are delivering location based internet services today at an ever expanding rate. Those who have permanent networks with us know all about the business success we deliver to them, 20% – 40% of people going on to use internet services when linked to their physical location is commonplace nowadays.
Faster and cheaper over the air (OTA) technologies will only widen the number of applications we can deliver to people at the point of need. If you want to fast forward to 2014 today, give us a call.
Picture credit: Brand Republic
Jonathan Morgan
Thank you for posting this good blog. The subject is interesting to me. I hope you post more about it . It gave me good deeper insight.
Hi! This post couldn’t be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Many thanks for sharing!