Non linear advertising for local businesses

I learnt a new phrase the other day – non linear advertising – apparently that’s what Proximity Marketing is.  New ways of getting to consumers that sit outside traditional advertising methods.

We have been working hard recently on a cost effective package that would allow local businesses, like shops, post offices and estate agents to realise the proven success of our Proximity Marketing system with big retail chains for themselves. We have developed a very cost effective package which gives the local business a stripped down version of our service with all the essential elements they need for not much more than a local paper ad. We are gaining some traction, and recently spotted news of this service amongst estate agents on Estate Agent Today.

A local Cambridge business, Cambridge Self Storage, have recently signed up for a year. They supply units for businesses to store their spare equipment, or marketing collateral or anything that needs a home but doesn’t need to sit in an expensive office all the time. We use them as a storage facility at Hypertag, as they have a site up by the Science Park, and they heard about the new pack and got in touch.

We’re interested to see what types of businesses go for it as we think we have pitched at a level that anyone can afford.

Jonathan Morgan