Comments on: Long Range Bluetooth Marketing

By: Graham

Graham — Wed, 15 Sep 2010 18:41:33 +0000

Thanks for your post, is that distance in a real world campaign or in laboratory conditions? I’m interested to know how reliable the download is for the consumer over these distances in a real world deployment, I can imagine there will be lots of failed transfers and therefore a very bad consumer experience and brand image for the advertiser.

Thanks,
Graham

By: Bluetooth Marketing

Bluetooth Marketing — Wed, 15 Sep 2010 13:22:38 +0000

We’ve been thoroughly testing the range that can be accomplished by using Bluetooth strong transmitters and the best range we could deliver advertisements to using our software and the extended Bluetooth antenna was 270 meters. We’ve actually delivered files to that distance, but unfortunately, we couldn’t go beyond that.

By: Kerry Cassino

Kerry Cassino — Sat, 15 May 2010 05:06:47 +0000

I stumbled upon this blog from Google and just wanted to say thanks for the reviews you wrote about on this site. I am thinking about about buying one myself.

By: Jamie Boon

Jamie Boon — Fri, 07 May 2010 13:52:36 +0000

Just read your blog post and I’m interested is some of the stuff you write about bluetooth. I am just getting inolved in Bluetooth advertising and its getting some good results

By: chris

chris — Wed, 28 Apr 2010 18:04:11 +0000

There are Chinese providers who claim to have that range, but must be line of site. I’m interested in getting help/ advice from someone in how to marry the Bluetooth invitation to SMS. Does anyone know how the Bluetooth invite “accept” by a consumer can be enabled in back-end to trigger the SMS inside the consumer’s phone? Is this possible? It would make for a better consumer experience.

Please advise, and thanks, Chris

By: Jackie

Jackie — Wed, 11 Nov 2009 18:57:31 +0000

We had pretty poor results until we connected an external antenna to our BT Booster that we got from mainline Imports ( http://www.mainlineimports.co.uk )
Now we get at least one phone call every day from somebody who has received our Bluetooth Marketing Message around the city

By: Peter Hauser

Peter Hauser — Tue, 09 Jun 2009 19:40:39 +0000

Hi Graham,

The OpenProximity servers are installed in numerous places worldwide today (you will need to ask AirCable more about the exact locations as they are installed with AirCable’s customers).

We (The Quality Factory) provide support to AirCable customers and others who desire to implement proximity marketing solutions and also are actively involved in improving the OpenProximity software.

I would be glad to speak with you more about this offline.

Thanks,
Peter

By: Graham Tricker

Graham Tricker — Tue, 09 Jun 2009 19:22:16 +0000

Hi Peter

Sorry wasn’t very clear, I’m more interested in seeing a real world marketing campaign that is already up and running and working well.

I notice on your website you promote ‘Long-range Marketing’ with Stadiums being an ideal location. I agree if this type of Bluetooth marketing works this is a great place to deploy it, we have customers who would very much like to do this, we however use our technology more tactically using our Wearable Product http://www.hypertag.com/products/wearable-hypertag/
to work the crowds on a much reduced range.

Is your kit installed in any stadiums? I would be very interested to see it in action and working well.

Thanks,
Graham

By: Peter Hauser

Peter Hauser — Tue, 09 Jun 2009 17:27:23 +0000

Hi Graham,

I applaud you that you are using the multi-radio solution for your campaigns. This is critical for success.

Yes – we have a fully functional solution for long-range deployments. The solution is available through the WirelessCables website (www.aircable.net) and is based-on our OpenProximity platform.

If you would like to learn more, feel free to contact me directly.

Thanks,
Peter

By: Graham Tricker

Graham Tricker — Tue, 09 Jun 2009 15:44:51 +0000

Hi Peter

Firstly in reply, yes we have an optimised algorithm for prioritizing content delivery to the people who want to interact with the campaigns we run. Also all our products are multi radio, any solution using a single radio will not work effectively when simultaniously sending content to multiple consumers.

It sounds as though you have a fully functional solution for ‘Long Range Bluetooth’ deployments, do you have any commercial installations? As per my original post “As Head of Technology at Hypertag, I am intrigued to know whether this technology can actually work.” so would love to see this in action and working in real world scenarios.

Thanks,
Graham