Comments on: Bluetooth marketing and Bluetooth in-car hands free http://myproximitymarketing.com/2009/05/12/bluetooth-marketing-and-bluetooth-in-car-hands-free/ Proximity Marketing | Mobile Payments| NFC | Wi-Fi | Bluetooth Fri, 27 Jan 2012 13:17:47 +0000 hourly 1 http://wordpress.com/ By: Concerned with Bluetooth marketing security? « Bluetooth Marketing Blog http://myproximitymarketing.com/2009/05/12/bluetooth-marketing-and-bluetooth-in-car-hands-free/#comment-40 Tue, 23 Jun 2009 14:52:56 +0000 #comment-40 [...] Clearly the belts and braces method of preventing any of these occurring is, of course, for you have your Bluetooth radio turned off on your phone or your discoverability turned off. But honestly, this is the equivalent of telling a PC user that if they are to avoid security problems then they should not connect to the Internet! It’s just not that realistic as good advice now that Bluetooth usage is so widespread extending even to cars. [...]

]]> By: Elainehaines http://myproximitymarketing.com/2009/05/12/bluetooth-marketing-and-bluetooth-in-car-hands-free/#comment-2 Sun, 17 May 2009 18:06:39 +0000 #comment-2 Chris – your comments about bluetooth in cars were particularly pertinent to several of the motor shows at which Hypertags were used in the last 18 months. Our experience has been that manufacturers are increasingly using Bluetooth at trade shows, either as part of their promotional activity, such as Ford did using Hypertags in Australia (2007, 2008, 2009), or to facilitate Bluetooth printers on stand.

For those proximity marketing providers unable either to control the range on their Bluetooth devices, or to block other vendors’ Bluetooth devices from appearing repeatedly in their data reports, the experience for both consumer and brand is grim.

Happily Hypertag are able to control both range and block particular Bluetooth devices from our data reports making for happy clients. However, until all providers are willing and able to keep their Bluetooth promotions “within stand” by controlling their range settings, trade shows will continue to be an environment in which the ability to provide a reliable and high quality brand experience for visitors to stand will remain in the hands of fate.

Our experience is that no matter how well we can control Hypertags there will liekly be a device on the stand next door with a Bluetooth device, poorly configured and deployed, dishing out content offers willynilly and actually able to deliver to very few of those devices offered. This was, perhaps, acceptable in 2006, say in Brazil, but not in 2008 in Europe, where in general the choice of reasonable quality proximity marketing devices is too good to provide an excuse for this type of deployment.

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